Modern dance meets pop music

That combination is nothing new, but here are a couple examples of big name music artists choosing to work with exemplary dancers/choreographers.

Timbaland with Lousie Lecavalier of La La La Human Steps:


(check her out with David Bowie as well)

For comparison, here's a clip of La La La Human Steps on their own:


Dave Matthews with Zoe Scofield (of zoe juniper):


...versus this clip from their work the devil you know is better than the devil you don't:


The importance of collaborations such as these lies in how they bring artists that make sincerely quality work into the periphery of a larger public. Sometimes art, especially that of the contemporary sort, can get buried in a category of modernity that makes it seem inaccessible. By pairing their work with something that already has a given audience, companies like La La Human Steps and zoe juniper can gain some new ground.